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How to Grow Your Business with SEO Services

Published on October 5, 2022 | Updated on November 20, 2023

by Clark Stott

Clark Stott is Chief Marketing Officer for several accountancy brands and has grown both established and start-ups businesses to 7-figure revenues.

In a business realm where success or failure often hinges on the initial years, it becomes vital to utilize every free marketing avenue available. The expense of paid advertising might be daunting and its reach may not always encompass the desired audience. Here, SEO, short for Search Engine Optimization, comes into play. SEO is a potent strategy that aims to bolster online visibility through higher search engine rankings, thus organically fostering business growth by reaching the right demographics.

Table of Contents

What is SEO?

In essence, SEO refers to the method of arranging and enhancing web pages and digital content to secure a superior rank on Search Engine Results Pages (SERPs). This involves tactical planning of content to organically boost its visibility, bypassing the need for high-cost paid promotions on search engines like Google, Yahoo, or Bing.

Grow your Business with SEO

In the current digital era, SEO has transitioned from an option to a necessity for businesses. Regardless of whether one operates a multinational conglomerate or a local shop, SEO can assist in carving a distinct niche and gaining recognition. Here are the reasons why SEO plays a pivotal role in business expansion:

Increases Traffic

Most website traffic comes from search engines. When people have a question or need, they often turn to search engines to find solutions.

Having content tailored to answer specific questions and being ranked higher on search engines can increase your website's visibility and click-through rate. Studies show that about 75% of people never scroll past the first page of search results, highlighting the importance of aiming for a top-page ranking.

Creates Trust and Credibility

High rankings on SERPs signal to customers that your business is credible and reliable.

It shows that you invest time and effort in delivering quality content, which can strengthen customer trust and confidence in your products or services.

Increases Conversion

Better visibility on search engines often translates to more website visits, and in turn, more conversions.

By optimizing your webpage for search engines, you can attract more traffic and increase your chances of converting visitors into customers, all without spending money on advertising.

Cost-Effective Advertising

SEO is a budget-friendly marketing tactic. While initial costs may be associated with website optimization, the recurring costs are generally negligible.

This form of marketing lasts forever. Your website will be on Google and other search engines around the clock, cutting down the amount of cold callers or marketing executives that you need to shell out for in your offices.

For businesses working on a budget or new start-ups then SEO and social media advertising are the most effective methods of getting your brand out there without spending your whole budget.

Develops Organic Links

Achieving a rank on the first page isn't merely beneficial for attracting customers. Businesses within your industry will also take notice of your page. This is because they are likely to conduct similar searches as you.

Although this might fuel competition, it simultaneously fosters organic link building from other pages to your website. For instance, suppose an individual invested in your field curates a blog for an eager audience. In that case, they might refer to your website in their content, provided they perceive it as professional.

This implies that those individuals, already intrigued enough by your offerings to read a blog about them, will be directed to your website, requiring no action on your part.

Allows You to Track Traffic and Monitor Usability

Search engines provide the tools to monitor your traffic via analytics, enabling you to strategically devise your advertising plans and observe your customers' behaviors. This creates a basis for customer segmentation, allowing you to comprehend your clientele and craft services and products tailored to their preferences.

Furthermore, these analytics serve as a gauge of your website's user-friendliness. By discerning the origins of your traffic, you gain a deeper insight into the reasons behind your pages' lower rankings.

How to Grow Your Business with SEO

Now we understand how important SEO is to grow your business, it’s essential to develop quality content that actually fits the bill.

Bullet Points

Bullet points serve to concisely express your points and enhance content readability.

As search engines prefer user-friendly content, bullet points become a valuable tool for SEO.

Use Headings and Subheadings

Headings and subheadings are critical determinants of how search engines rank your content.

They need to be thoughtfully selected to mirror the main topics of the content and incorporate pertinent keywords.

Answer a Question

Search engines are often used by individuals seeking answers to questions.

Content that addresses common queries related to your business can improve your ranking in search results.

Mobile Optimization

In light of the surge in internet access via mobile devices, it's vital to have a mobile-friendly website.

A mobile-optimized website can secure a higher rank in mobile search results.

Remove Hidden Text and Dropdown Menus

Search engines generally prioritize content that is instantly visible on a webpage. It's essential to ensure that your content, rich in keywords, is prominently displayed and easily accessible.

Attention Grabbing Meta-Descriptions

Meta-descriptions are concise summaries that show up under your webpage title in search results.

They provide an opportunity to incorporate keywords and present a captivating description of your page to entice clicks.

Natural Sounding Keywords

In the early days of search engines, it was a common practice to heavily populate website content with keywords to achieve a high ranking. Businesses would identify the most frequently searched terms related to their sector and infuse their content with those keywords excessively. Regrettably, this led to web pages inundated with keywords that lacked coherence and readability. Search engines soon realized this tactic was off-putting to users and could be viewed as a form of manipulation.

In the present day, the emphasis is on quality content. While the use of keywords remains important, they should be evenly distributed within your content, embedded in sentences that are clear, coherent, and effectively convey your intended message. Quantity does not necessarily equate to quality. Content that flows naturally, with organically integrated keywords, can significantly enhance your ranking.

Grammar and Punctuation

As we delve into the topic of naturally incorporated keywords and high-quality content, it's imperative to highlight the significance of proper grammar, punctuation, and spelling. Nowadays, search engines are sophisticated enough to detect these errors and are likely to demote your ranking if your content is riddled with mistakes, on the premise that it may not serve your customers well.

This explains why professionally designed websites, often crafted in-house, tend to dominate the initial pages of search results. If crafting written content isn't your strong suit, it's advisable to engage a professional copywriter or editor to scrutinize and refine your content before it goes live.

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