Get Ready Digital

Marketing | Review, Plan & Toolkit.

Get the proven marketing plan that builds accountancy firms tailored for you.

What can I expect from a FREE Marketing Review?

We compare your current situation to where you want to be and show you how to bridge the gap.

How?
We review your website, current marketing activities, and your social presence.

We ask you critical questions about your business.

What services do you like to sell the most?
What type of clients do you favour?
What geographical area do you want to work across?

Next, we look at your competitors’ marketing…
What are they doing well?
What opportunities are they missing?

Action steps
We’ll give you recommendations for improving your website and online marketing.

We’ll explain how to align your marketing plan with your business growth goals so you know what to do to get there.

We’ll show you which tools you’ll need and where to get the best ones for free.

What does good marketing look like for accountants and financial advisers?

Trust

It's incredibly important. Clients share an awful lot of private information with their accountant. So, how can you build trust? Educate your audience and always be sympathetic to their side. Let them in on little known secrets and facts about your industry. Tell stories about clients you've helped that have been in similar situations and evoke the law of reciprocation. Short videos on your website and shared socially can work wonders.

Expertise

There many ways to show off your expertise, and we're not talking about letters after your name or certificates on the wall. Your competitors likely have the same, and we need to highlight why you're better. Simplify the complex. Take difficult concepts that clients struggle to understand and explain them in Layman's terms. Talk about difficult situations and how to get out of them the "smart" way. Show you're an out-of-the-box thinker.

Reputation

Testimonials are important and you can use trusted review platforms like Feefo or Trustpilot to display yours. Clients you have great relationships with may record a short video talking about how they are now better off since using your services. Getting published in top tier news brands is far easier than you think. Word of mouth is still the gold-standard, but it's slow and unpredictable. Take it when get it, but don't rely on it.

Be omnipresent... and first in mind.

In the industry we call them touchpoints. How many times does your ideal client need to see you and your content before they start to take notice? At least twelve times and usually far more. Delivery the right message at the right time! Understanding your buyer's journey so you deliver the right answer at the right time puts you first in mind, builds trust and demonstrates your expertise. When they're ready to sign up, they'll call you first.

Free Marketing Review

£ 0
  • Current SEO position
  • Website performance
  • Social media presence
  • Competitor analysis
  • 15 actionable improvements

Accountant's Marketing Coach

£ 47
/month
  • Specific marketing plan
  • New website inc. copywriting
  • CRM & automation suite
  • "How to" guides & training
  • Monthly group coaching calls
  • Private support group
  • Email & text support

Marketing Consultant

£ 595
/month
  • Marketing management & strategy
  • 2 one-on-one calls per month
  • New website or upgrade
  • Website copywriting review
  • CRM & automation configuration
  • Ad campaign configuration*
  • Creative services
  • 4 articles published per month

Maximize your investment with our tried and tested Facebook ads expertise...

What do you want?

Our Facebook ads specialists will help you define a clear goal for your campaign. We can work towards specific objectives and the type of campaigns that will work best. We can focus on a special offer, lead generation to book appointments, quote requests or free trials.

Create.

Getting the creative on point for a successful disruptive ad campaign requires significant experience. Your creative director will have a comprehensive understanding of advertising science, a solid grasp of "what really makes humans buy things" and oodles of persuasive copywriting skill.

Who do you want?

Who are we trying to attract? What are they interested in? What location are we targeting? What about age range? Is there a benefit to showing different ads to men and women? There is a lots to discuss and your campaign manager will lead the way.

The devil is in the data.

How are we doing? The results tell all.
What's working well? What can we improve? How do we plan to avoid audience saturation and ad blindness? As time goes on, campaigns naturally reduce in efficiency, so your campaign manager must be on the ball! It's important to keep campaigns in tip-top condition by crafting fresh creatives, alternative offers and new audiences.

Cross-pollinate.

We often talk about the six core elements that drive online success. We will interlink your marketing efforts so they work in sync with each other. This is important for long-term marketing effectiveness and cost reduction. We love coherent campaigns.

Crank it up.

Once the campaign is refined, profitable and performing well, we can turn up the volume and scale. Scaling campaigns sounds easy but it's actually the complete opposite. Ad burn, fatigue and saturation come quickly when the ad budgets are cranked up. There is no faster way to burn money than on exhausted campaigns.

FREQUENTLY ASKED QUESTIONS

We’re here to help you get started

You do need a Facebook Business account for anything other than a “Starter” campaign.
We run Starter campaigns from one of our business accounts.
If you don’t have a business account, we can help you set one up.

No.
We have the correct licences for all the media we supply.
If you have specific images, videos or graphics of your own, you can upload them to your creative portal and we’ll use them.

No, but you can if you want to.

We offer 3 revisions on all creatives. Keep in mind, our creative team has designed thousands of adverts across an array of campaigns… and they’re really good at it!

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