Let us review your website, content and SEO.
Get the proven marketing plan that builds accountancy firms tailored for you.
What can I expect from a FREE Website Review?
We compare your current situation to where you want to be and show you how to bridge the gap.
How?
We review your website, current marketing activities, and your social presence.
We ask you critical questions about your business.
What services do you like to sell the most?
What type of clients do you favour?
What geographical area do you want to work across?
Next, we look at your competitors’ marketing…
What are they doing well?
What opportunities are they missing?
Action steps
We’ll give you recommendations for improving your website and online marketing.
We’ll explain how to align your marketing plan with your business growth goals so you know what to do to get there.
We’ll show you which tools you’ll need and where to get the best ones for free.
What does good marketing look like for accountants and financial advisers?
Trust
It's incredibly important. Clients share an awful lot of private information with their accountant. So, how can you build trust? Educate your audience and always be sympathetic to their side. Let them in on little known secrets and facts about your industry. Tell stories about clients you've helped that have been in similar situations and evoke the law of reciprocation. Short videos on your website and shared socially can work wonders.
Expertise
There many ways to show off your expertise, and we're not talking about letters after your name or certificates on the wall. Your competitors likely have the same, and we need to highlight why you're better. Simplify the complex. Take difficult concepts that clients struggle to understand and explain them in Layman's terms. Talk about difficult situations and how to get out of them the "smart" way. Show you're an out-of-the-box thinker.
Reputation
Testimonials are important and you can use trusted review platforms like Feefo or Trustpilot to display yours. Clients you have great relationships with may record a short video talking about how they are now better off since using your services. Getting published in top tier news brands is far easier than you think. Word of mouth is still the gold-standard, but it's slow and unpredictable. Take it when get it, but don't rely on it.
Be omnipresent... and first in mind.
In the industry we call them touchpoints. How many times does your ideal client need to see you and your content before they start to take notice? At least twelve times and usually far more. Delivery the right message at the right time! Understanding your buyer's journey so you deliver the right answer at the right time puts you first in mind, builds trust and demonstrates your expertise. When they're ready to sign up, they'll call you first.