Get Ready Digital

Start Marketing Your Knowledge Today

Let’s take all that knowledge and experience you have and share it with people who are searching for answers on the internet. 

What can I expect from a FREE Marketing Review?

We compare your current situation to where you want to be and show you how to bridge the gap.

How?
We review your website, check how Google sees your website, your current marketing activities, and your social presence.

We ask critical questions about your business and competitors.

What services do you like to sell the most?
What type of clients do you prefer?
What geographical area do you want to work across?
What are your client’s pain points?
What problem is your client trying to solve?

Next, we look at your competitors’ marketing…
What are they doing well?
What opportunities are they missing?
Who is currently ranking at the top of search and why?

Action steps
We’ll give you recommendations for improving your website and online marketing.

We’ll explain how to align your marketing plan with your business growth goals so you know what to do to get there.

We’ll show you which tools you’ll need and where to get some of them for free.

What does good marketing look like for subject matter experts?

Trust

It's incredibly important. Clients share an awful lot of private information with their accountant. So, how can you build trust? Educate your audience and always be sympathetic to their side. Let them in on little known secrets and facts about your industry. Tell stories about clients you've helped that have been in similar situations and evoke the law of reciprocation. Short videos on your website and shared socially can work wonders.

Expertise

There many ways to show off your expertise, and we're not talking about letters after your name or certificates on the wall. Your competitors likely have the same, and we need to highlight why you're better. Simplify the complex. Take difficult concepts that clients struggle to understand and explain them in Layman's terms. Talk about difficult situations and how to get out of them the "smart" way. Show you're an out-of-the-box thinker.

Reputation

Testimonials are important and you can use trusted review platforms like Feefo or Trustpilot to display yours. Clients you have great relationships with may record a short video talking about how they are now better off since using your services. Getting published in top tier news brands is far easier than you think. Word of mouth is still the gold-standard, but it's slow and unpredictable. Take it when get it, but don't rely on it.

Be omnipresent... and first in mind.

In the industry we call them touchpoints. How many times does your ideal client need to see you and your content before they start to take notice? At least twelve times and usually far more. Delivery the right message at the right time! Understanding your buyer's journey so you deliver the right answer at the right time puts you first in mind, builds trust and demonstrates your expertise. When they're ready to sign up, they'll call you first.

Free Marketing Review

£ 0
  • Current SEO position
  • Website performance
  • Social media presence
  • Competitor analysis
  • 15 actionable improvements

We Show You How

£ 97
/month
  • Specific marketing plan
  • New website inc. copywriting
  • CRM & automation suite
  • "How to" guides & training
  • Monthly group coaching calls
  • Private support group
  • Email & text support

We Do It All For You

£ 795
/month
  • Marketing management & strategy
  • Monthly strategy call & monthly video recordings
  • Video editing & article writing
  • Published online incl. socials
  • New website or upgrade
  • Website copywriting review
  • CRM & automation configuration
  • Creative services
  • 2 articles published in the media*

Maximize your investment by knowing exactly what you want to achieve

What do you want?

It's a simple question but many clients don't know what answer when we begin. Instead of saying "I want more clients" we want to be specific... "I want 25 new enquiries every month" or "I want 25 new clients by the end of the year".

Create.

We're not talking about drama and fireworks. We're talking about understanding the real heartfelt problems your clients have. How are their lives affected? What is it costing them if they don't find a solution. We CREATE content that shows you understand the problem or the pain and how you help people solve it.

Who do you want?

Who are we trying to attract? What are they searching for? How are you different to your competitors? Why are you better? What's your USP? Knowing the answer to these questions will come across in all your content and it can have a dramatic effect on your results.

The devil is in the data.

Let's dig into your website analytic data to see what's working well and what isn't. Not every piece of content will do well and it's important we understand why... when it works and when it doesn't.

Cross-pollinate.

One piece of content (article/text/video) can be promoted in many ways, such as search, social media, email, texts, Messenger, WhatsApp, LiveChat. We drive all the traffic back to your website page and engages the client. Get this mix right for long-term marketing effectiveness and cost reduction. We love coherent campaigns.

Crank it up.

When we know what's working really well, it's time to take it up a gear. We can produce more content and promote existing content across the right media outlets to bring in large volumes of traffic... if you're ready for it.

FREQUENTLY ASKED QUESTIONS

We’re here to help you get started

You do need a Facebook Business account for anything other than a “Starter” campaign.
We run Starter campaigns from one of our business accounts.
If you don’t have a business account, we can help you set one up.

No.
We have the correct licences for all the media we supply.
If you have specific images, videos or graphics of your own, you can upload them to your creative portal and we’ll use them.

No, but you can if you want to.

We offer 3 revisions on all creatives. Keep in mind, our creative team has designed thousands of adverts across an array of campaigns… and they’re really good at it!

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